In April, 2015, I was commissioned to develop the branding for the 47th Annual Florida State Lectureship, presented by the South Florida Churches of Christ. We developed the overall identity, produced the website, developed the registration strategy, and produced all collateral for the event.
Well, it finally came. Recently, the Magnolia Park church of Christ officially rolled out the One capital fundraising campaign for the congregation. After months of first planning, then sitting on our thumbs, then really picking up the ball and running with the fundraising idea, we finally got to present the message to the congregation. I had been developing a giving campaign outline for some time and it was great to see it finally get to play out as I had initially thought it up.
Now, the reality is that the campaign, as it was presented today, was more in line with the way I had initially thought it up a few years ago; a folio, presentation graphics, and a giving pledge card. This had always been my plan in terms of the best way to present the campaign to a smaller congregation. We also have the component of the giving report which will be delivered once we’ve actually begun the full-fledged giving campaign. I’ve already built the system for tracking information and also reporting on the giving that i developed initially for general layby collecting.
We made the plans for this 5th Sunday to present the plan because this is traditionally our friends and family day where we generally see our largest crowds of the quarter. Everything went as planned with a short presentation complete with background information on the congregation, our short and long-term plans for growth and the final plea to the congregation as we look to begin the campaign in earnest in late summer.
I ended up developing a presentation based on the information found in the booklet which ended up serving as a rather simple solution to the problem of being unable to develop a serious video presentation at the last minute. I believe that, moving forward, I’ll be able to work on a more refined presentation or at the least be able to take a more formulaic approach to developing a more complete package. Until the next time I’m asked to work on anything of this type though, i’ll be looking develop new strategies for the system.